Advertising expenditure in South Korea 2023, by medium

Published by Statista Research Department, Feb 8, 2024
In 2022, around 8.7 trillion South Korean won were spent on online advertising in South Korea. Online forms of advertising were the medium with the highest expenditure that year, with around 78 percent of this being spent on mobile advertising. Overall, over 16.5 trillion won were spent on advertising that year.

Advertising spending in South Korea in 2023, by medium (in trillion South Korean won)

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Release date

January 2024

Region

South Korea

Survey time period

July to October 2023

Number of respondents

2,200 advertising companies

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

1,000 South Korean won equals 0.75 U.S. dollars or 0.69 euro as of February 2024.

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Advertising industry in South KoreaAdvertising worldwideAdvertising in the Asia-Pacific regionDigital advertising worldwideDigital advertising in South Korea
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