Usage of sponsored content on controversial issues in the U.S. 2020

Published by Statista Research Department, Jan 6, 2023
During a December 2020 survey carried out among U.S. advertisers who used or were planning to use branded or sponsored content as a form of marketing, 24 percent stated that they were very likely to create or sponsor content on LGBTQ issues; another 30 percent said they were likely to do so.

Likelihood of creating or sponsoring content regarding selected controversial issues according to advertisers in the United States as of December 2020

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Release date

April 2021

Region

United States

Survey time period

December 2020

Special properties

amogn 205 advertisers (46 percent marketer, 54 percent agency) / past 12 month user or planned user of branded/sponsored content

Supplementary notes

Original question: "How likely is it that your [company/main client] would create or sponsored content related to the following issues?"

Percentage points exceeding or falling below 100 percent are probably due to rounding.

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