During a survey carried out among business-to-business (B2B) event marketers worldwide in May 2021, 51 percent of respondents said customer engagement was the most important goal for their events. Revenue growth was cited by 43 percent, while product awareness rounded out the top three with 41 percent.
Most important goals and objectives for business-to-business (B2B) event marketers worldwide as of May 2021
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KoMarketing. (September 1, 2021). Most important goals and objectives for business-to-business (B2B) event marketers worldwide as of May 2021 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1264796/goals-b2b-event-marketers/
KoMarketing. "Most important goals and objectives for business-to-business (B2B) event marketers worldwide as of May 2021." Chart. September 1, 2021. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1264796/goals-b2b-event-marketers/
KoMarketing. (2021). Most important goals and objectives for business-to-business (B2B) event marketers worldwide as of May 2021. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1264796/goals-b2b-event-marketers/
KoMarketing. "Most Important Goals and Objectives for Business-to-business (B2b) Event Marketers Worldwide as of May 2021." Statista, Statista Inc., 1 Sep 2021, https://www.statista.com/statistics/1264796/goals-b2b-event-marketers/
KoMarketing, Most important goals and objectives for business-to-business (B2B) event marketers worldwide as of May 2021 Statista, https://www.statista.com/statistics/1264796/goals-b2b-event-marketers/ (last visited December 24, 2024)
Most important goals and objectives for business-to-business (B2B) event marketers worldwide as of May 2021 [Graph], KoMarketing, September 1, 2021. [Online]. Available: https://www.statista.com/statistics/1264796/goals-b2b-event-marketers/
