In 2020, a survey among adult functional food and beverage users living in the United States, found that the leading reason to consume functional food ingredients was a sense of general insurance among respondents. In other words, respondents had a feeling that they should take such food and beverage products. About half of responding active functional food and beverage consumers agreed with these notions.
Leading reasons for consuming functional food and beverages in the United States in 2020
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The Hartman Group. (September 2, 2020). Leading reasons for consuming functional food and beverages in the United States in 2020 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1264303/reason-using-functional-food-beverage-states/
The Hartman Group. "Leading reasons for consuming functional food and beverages in the United States in 2020." Chart. September 2, 2020. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1264303/reason-using-functional-food-beverage-states/
The Hartman Group. (2020). Leading reasons for consuming functional food and beverages in the United States in 2020. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1264303/reason-using-functional-food-beverage-states/
The Hartman Group. "Leading Reasons for Consuming Functional Food and Beverages in The United States in 2020." Statista, Statista Inc., 2 Sep 2020, https://www.statista.com/statistics/1264303/reason-using-functional-food-beverage-states/
The Hartman Group, Leading reasons for consuming functional food and beverages in the United States in 2020 Statista, https://www.statista.com/statistics/1264303/reason-using-functional-food-beverage-states/ (last visited January 08, 2025)
Leading reasons for consuming functional food and beverages in the United States in 2020 [Graph], The Hartman Group, September 2, 2020. [Online]. Available: https://www.statista.com/statistics/1264303/reason-using-functional-food-beverage-states/