Toy market size in Japan FY 2023, by type

Value of the toy market in Japan in fiscal year 2023, by segment

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Release date

July 2024

Region

Japan

Survey time period

fiscal year 2023; the Japanese fiscal year runs from April 1 of the stated year to March 31 of the following year

Special properties

the market size is based on the list price

Supplementary notes

*Excluding drugstore distribution for baby and transport-related goods in the educational toy segment.
**Including the distribution of models.

According to the source, the market size is based on the original products and private-brand products of member companies of The Japan Toy Association as well as companies exhibiting at the Tokyo Toy Show.

100 Japanese yen equal 0.69 U.S. dollars or 0.62 euros as of October 2024.
Values have been rounded.

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Statistics on " Toy market in Japan "

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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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