In fiscal year 2022, the market size of card and trading card games in Japan amounted to over 235 billion Japanese yen, representing the largest segment within the domestic toy market. Educational toys followed in second place, encompassing predominantly products directed at children in early childhood such as blocks, wooden products, and baby goods.
Value of the toy market in Japan in fiscal year 2022, by type
(in billion Japanese yen)
Characteristic
Market size in billion Japanese yen
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
fiscal year 2022; the Japanese fiscal year runs from April 1 of the stated year to March 31 of the following year
Special properties
the market size is based on the list price
Supplementary notes
*Excluding drugstore distribution for baby and transport-related goods in the educational toy segment.
**Including the distribution of models.
According to the source, the market size is based on the original products and private-brand products of member companies of The Japan Toy Association as well as companies exhibiting at the Tokyo Toy Show.
100 Japanese yen equal 0.70 U.S. dollars or 0.64 euros as of August 2023.
Values have been rounded.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Japan Toy Association. (June 6, 2023). Value of the toy market in Japan in fiscal year 2022, by type (in billion Japanese yen) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1261904/japan-toy-market-size-by-type/
The Japan Toy Association. "Value of the toy market in Japan in fiscal year 2022, by type (in billion Japanese yen)." Chart. June 6, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1261904/japan-toy-market-size-by-type/
The Japan Toy Association. (2023). Value of the toy market in Japan in fiscal year 2022, by type (in billion Japanese yen). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1261904/japan-toy-market-size-by-type/
The Japan Toy Association. "Value of The Toy Market in Japan in Fiscal Year 2022, by Type (in Billion Japanese Yen)." Statista, Statista Inc., 6 Jun 2023, https://www.statista.com/statistics/1261904/japan-toy-market-size-by-type/
The Japan Toy Association, Value of the toy market in Japan in fiscal year 2022, by type (in billion Japanese yen) Statista, https://www.statista.com/statistics/1261904/japan-toy-market-size-by-type/ (last visited August 24, 2024)
Value of the toy market in Japan in fiscal year 2022, by type (in billion Japanese yen) [Graph], The Japan Toy Association, June 6, 2023. [Online]. Available: https://www.statista.com/statistics/1261904/japan-toy-market-size-by-type/