Subscription e-commerce usage in the U.S. 2020-2021, by generation
subscription e-commerce in the U.S., for instance, 24 percent of Gen X respondents in 2021, albeit with a lesser year-on-year growth than Millennials.
In July 2021, over one-third (34 percent) of Millennial internet users stated they were likely to continue shopping via e-commerce subscription services in the United States. A year earlier, this percentage stood at only 18 percent. Other generations of internet users also showed an increased intention to keep using