In July 2021, over one-third (34 percent) of Millennial internet users stated they were likely to continue shopping via e-commerce subscription services in the United States. A year earlier, this percentage stood at only 18 percent. Other generations of internet users also showed an increased intention to keep using subscription e-commerce in the U.S., for instance, 24 percent of Gen X respondents in 2021, albeit with a lesser year-on-year growth than Millennials.
Percentage of internet users likely to continue shopping via e-commerce subscription services in the United States in 2020 and 2021, by generation
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Statista, & eMarketer. (July 30, 2021). Percentage of internet users likely to continue shopping via e-commerce subscription services in the United States in 2020 and 2021, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1261786/subscription-e-commerce-usage-united-states-generation/
Statista, und eMarketer. "Percentage of internet users likely to continue shopping via e-commerce subscription services in the United States in 2020 and 2021, by generation." Chart. July 30, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1261786/subscription-e-commerce-usage-united-states-generation/
Statista, eMarketer. (2021). Percentage of internet users likely to continue shopping via e-commerce subscription services in the United States in 2020 and 2021, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1261786/subscription-e-commerce-usage-united-states-generation/
Statista, and eMarketer. "Percentage of Internet Users Likely to Continue Shopping via E-commerce Subscription Services in The United States in 2020 and 2021, by Generation." Statista, Statista Inc., 30 Jul 2021, https://www.statista.com/statistics/1261786/subscription-e-commerce-usage-united-states-generation/
Statista & eMarketer, Percentage of internet users likely to continue shopping via e-commerce subscription services in the United States in 2020 and 2021, by generation Statista, https://www.statista.com/statistics/1261786/subscription-e-commerce-usage-united-states-generation/ (last visited December 21, 2024)
Percentage of internet users likely to continue shopping via e-commerce subscription services in the United States in 2020 and 2021, by generation [Graph], Statista, & eMarketer, July 30, 2021. [Online]. Available: https://www.statista.com/statistics/1261786/subscription-e-commerce-usage-united-states-generation/
