During a 2020 survey, 45 percent of internet users in India reported frequently viewing livestreams of influencers, and as many as 83 percent said they were likely to buy products from influencers they follow. While the share of internet users who frequently watched influencer livestreams in China was lower than in India, eight out of ten still said they were likely to buy from those influencers they were interested in.
Share of internet users in selected countries frequently watching influencer livestreams and likely to buy from the ones they follow as of September 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (July 29, 2021). Share of internet users in selected countries frequently watching influencer livestreams and likely to buy from the ones they follow as of September 2020 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1261488/share-internet-users-watching-buying-from-livestream-influencers/
eMarketer. "Share of internet users in selected countries frequently watching influencer livestreams and likely to buy from the ones they follow as of September 2020." Chart. July 29, 2021. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1261488/share-internet-users-watching-buying-from-livestream-influencers/
eMarketer. (2021). Share of internet users in selected countries frequently watching influencer livestreams and likely to buy from the ones they follow as of September 2020. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1261488/share-internet-users-watching-buying-from-livestream-influencers/
eMarketer. "Share of Internet Users in Selected Countries Frequently Watching Influencer Livestreams and Likely to Buy from The Ones They Follow as of September 2020." Statista, Statista Inc., 29 Jul 2021, https://www.statista.com/statistics/1261488/share-internet-users-watching-buying-from-livestream-influencers/
eMarketer, Share of internet users in selected countries frequently watching influencer livestreams and likely to buy from the ones they follow as of September 2020 Statista, https://www.statista.com/statistics/1261488/share-internet-users-watching-buying-from-livestream-influencers/ (last visited November 17, 2024)
Share of internet users in selected countries frequently watching influencer livestreams and likely to buy from the ones they follow as of September 2020 [Graph], eMarketer, July 29, 2021. [Online]. Available: https://www.statista.com/statistics/1261488/share-internet-users-watching-buying-from-livestream-influencers/
