Share of users watching and buying from livestream influencers 2020, by country
During a 2020 survey, 45 percent of internet users in India reported frequently viewing livestreams of influencers, and as many as 83 percent said they were likely to buy products from influencers they follow. While the share of internet users who frequently watched influencer livestreams in China was lower than in India, eight out of ten still said they were likely to buy from those influencers they were interested in.
