During a 2021 survey carried out among Italian consumers who followed at least one macro-influencer on social media, 34 percent of respondents said they held influencer purchasing advice in great consideration. Influencer purchasing advice was given adequate consideration by 52 percent of respondents, while 15 percent said they gave it little or no consideration.
Level of consideration given by consumers to influencer purchasing advice in Italy as of February 2021
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Buzzoole, & Mondadori Group, & Infovalue. (February 25, 2021). Level of consideration given by consumers to influencer purchasing advice in Italy as of February 2021 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1260890/consideration-influencer-advice-italy/
Buzzoole, und Mondadori Group, und Infovalue. "Level of consideration given by consumers to influencer purchasing advice in Italy as of February 2021." Chart. February 25, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1260890/consideration-influencer-advice-italy/
Buzzoole, Mondadori Group, Infovalue. (2021). Level of consideration given by consumers to influencer purchasing advice in Italy as of February 2021. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1260890/consideration-influencer-advice-italy/
Buzzoole, and Mondadori Group, and Infovalue. "Level of Consideration given by Consumers to Influencer Purchasing Advice in Italy as of February 2021." Statista, Statista Inc., 25 Feb 2021, https://www.statista.com/statistics/1260890/consideration-influencer-advice-italy/
Buzzoole & Mondadori Group & Infovalue, Level of consideration given by consumers to influencer purchasing advice in Italy as of February 2021 Statista, https://www.statista.com/statistics/1260890/consideration-influencer-advice-italy/ (last visited December 23, 2024)
Level of consideration given by consumers to influencer purchasing advice in Italy as of February 2021 [Graph], Buzzoole, & Mondadori Group, & Infovalue, February 25, 2021. [Online]. Available: https://www.statista.com/statistics/1260890/consideration-influencer-advice-italy/
