During a 2021 survey carried out among Italian consumers who followed at least one macro-influencer on social media, 37 percent of respondents said they visited influencer profiles every day. An additional 37 percent of respondents said they checked influencer profiles every two or three days, while 18 percent said they visited them once a week.
Frequency of consumers checking influencer profiles on social media in Italy as of February 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Buzzoole, & Mondadori Group, & Infovalue. (February 25, 2021). Frequency of consumers checking influencer profiles on social media in Italy as of February 2021 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1260820/frequency-check-influencer-profiles-italy/
Buzzoole, und Mondadori Group, und Infovalue. "Frequency of consumers checking influencer profiles on social media in Italy as of February 2021." Chart. February 25, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1260820/frequency-check-influencer-profiles-italy/
Buzzoole, Mondadori Group, Infovalue. (2021). Frequency of consumers checking influencer profiles on social media in Italy as of February 2021. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1260820/frequency-check-influencer-profiles-italy/
Buzzoole, and Mondadori Group, and Infovalue. "Frequency of Consumers Checking Influencer Profiles on Social Media in Italy as of February 2021." Statista, Statista Inc., 25 Feb 2021, https://www.statista.com/statistics/1260820/frequency-check-influencer-profiles-italy/
Buzzoole & Mondadori Group & Infovalue, Frequency of consumers checking influencer profiles on social media in Italy as of February 2021 Statista, https://www.statista.com/statistics/1260820/frequency-check-influencer-profiles-italy/ (last visited December 23, 2024)
Frequency of consumers checking influencer profiles on social media in Italy as of February 2021 [Graph], Buzzoole, & Mondadori Group, & Infovalue, February 25, 2021. [Online]. Available: https://www.statista.com/statistics/1260820/frequency-check-influencer-profiles-italy/
