During a 2021 survey carried out among Italian consumers who followed at least one macro-influencer on social media, 37 percent of respondents said they visited influencer profiles every day. An additional 37 percent of respondents said they checked influencer profiles every two or three days, while 18 percent said they visited them once a week.
Frequency of consumers checking influencer profiles on social media in Italy as of February 2021
Characteristic
Share of respondents
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Buzzoole, & Mondadori Group, & Infovalue. (February 25, 2021). Frequency of consumers checking influencer profiles on social media in Italy as of February 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1260820/frequency-check-influencer-profiles-italy/
Buzzoole, und Mondadori Group, und Infovalue. "Frequency of consumers checking influencer profiles on social media in Italy as of February 2021." Chart. February 25, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1260820/frequency-check-influencer-profiles-italy/
Buzzoole, Mondadori Group, Infovalue. (2021). Frequency of consumers checking influencer profiles on social media in Italy as of February 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1260820/frequency-check-influencer-profiles-italy/
Buzzoole, and Mondadori Group, and Infovalue. "Frequency of Consumers Checking Influencer Profiles on Social Media in Italy as of February 2021." Statista, Statista Inc., 25 Feb 2021, https://www.statista.com/statistics/1260820/frequency-check-influencer-profiles-italy/
Buzzoole & Mondadori Group & Infovalue, Frequency of consumers checking influencer profiles on social media in Italy as of February 2021 Statista, https://www.statista.com/statistics/1260820/frequency-check-influencer-profiles-italy/ (last visited July 22, 2024)
Frequency of consumers checking influencer profiles on social media in Italy as of February 2021 [Graph], Buzzoole, & Mondadori Group, & Infovalue, February 25, 2021. [Online]. Available: https://www.statista.com/statistics/1260820/frequency-check-influencer-profiles-italy/
