According to a Taiwanese consumer survey conducted by Rakuten Insight in May 2021, 45 percent of respondents aged between 16 and 24 years specified a high subscription fee as the main reason not to pay for subscription video-on-demand (SVOD) among respondents of ages. No interest in the shows on offer were another common reason among those unwilling to subscribe.
Leading reasons not to pay for subscription video-on-demand (SVOD) services in Taiwan as of May 2021, by age group
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 years and above
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Rakuten Insight. (August 13, 2021). Leading reasons not to pay for subscription video-on-demand (SVOD) services in Taiwan as of May 2021, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1260665/taiwan-reasons-not-to-pay-for-svod-by-age-group/
Rakuten Insight. "Leading reasons not to pay for subscription video-on-demand (SVOD) services in Taiwan as of May 2021, by age group." Chart. August 13, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1260665/taiwan-reasons-not-to-pay-for-svod-by-age-group/
Rakuten Insight. (2021). Leading reasons not to pay for subscription video-on-demand (SVOD) services in Taiwan as of May 2021, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1260665/taiwan-reasons-not-to-pay-for-svod-by-age-group/
Rakuten Insight. "Leading Reasons Not to Pay for Subscription Video-on-demand (Svod) Services in Taiwan as of May 2021, by Age Group." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260665/taiwan-reasons-not-to-pay-for-svod-by-age-group/
Rakuten Insight, Leading reasons not to pay for subscription video-on-demand (SVOD) services in Taiwan as of May 2021, by age group Statista, https://www.statista.com/statistics/1260665/taiwan-reasons-not-to-pay-for-svod-by-age-group/ (last visited August 24, 2024)
Leading reasons not to pay for subscription video-on-demand (SVOD) services in Taiwan as of May 2021, by age group [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260665/taiwan-reasons-not-to-pay-for-svod-by-age-group/