According to a Taiwanese consumer survey conducted by Rakuten Insight in May 2021, about 47 percent of respondents aged between 25 to 34 years specified streaming video content without ads as the second main reason to pay for subscription video-on-demand (SVOD). The survey also found that Netflix was the most popular SVOD platform among respondents in Taiwan.
Leading reasons to pay for subscription video-on-demand (SVOD) services in Taiwan as of May 2021, by age group
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 years and above
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Rakuten Insight. (August 13, 2021). Leading reasons to pay for subscription video-on-demand (SVOD) services in Taiwan as of May 2021, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1260662/taiwan-reasons-to-pay-for-svod-by-age-group/
Rakuten Insight. "Leading reasons to pay for subscription video-on-demand (SVOD) services in Taiwan as of May 2021, by age group." Chart. August 13, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1260662/taiwan-reasons-to-pay-for-svod-by-age-group/
Rakuten Insight. (2021). Leading reasons to pay for subscription video-on-demand (SVOD) services in Taiwan as of May 2021, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1260662/taiwan-reasons-to-pay-for-svod-by-age-group/
Rakuten Insight. "Leading Reasons to Pay for Subscription Video-on-demand (Svod) Services in Taiwan as of May 2021, by Age Group." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260662/taiwan-reasons-to-pay-for-svod-by-age-group/
Rakuten Insight, Leading reasons to pay for subscription video-on-demand (SVOD) services in Taiwan as of May 2021, by age group Statista, https://www.statista.com/statistics/1260662/taiwan-reasons-to-pay-for-svod-by-age-group/ (last visited July 22, 2024)
Leading reasons to pay for subscription video-on-demand (SVOD) services in Taiwan as of May 2021, by age group [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260662/taiwan-reasons-to-pay-for-svod-by-age-group/