According to a Taiwanese consumer survey conducted by Rakuten Insight in May 2021, younger subscription video-on-demand (SVOD) users tended to share accounts while fully-paid subscription was more preferred among older consumers. The survey also found that Netflix was the most popular SVOD platform among respondents in Taiwan.
Average number of subscriptions for video-on-demand (SVOD) services in Taiwan as of May 2021, by age group
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 years and above
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Rakuten Insight. (August 13, 2021). Average number of subscriptions for video-on-demand (SVOD) services in Taiwan as of May 2021, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1260642/taiwan-number-of-svod-subscriptions-by-age-group/
Rakuten Insight. "Average number of subscriptions for video-on-demand (SVOD) services in Taiwan as of May 2021, by age group." Chart. August 13, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1260642/taiwan-number-of-svod-subscriptions-by-age-group/
Rakuten Insight. (2021). Average number of subscriptions for video-on-demand (SVOD) services in Taiwan as of May 2021, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1260642/taiwan-number-of-svod-subscriptions-by-age-group/
Rakuten Insight. "Average Number of Subscriptions for Video-on-demand (Svod) Services in Taiwan as of May 2021, by Age Group." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260642/taiwan-number-of-svod-subscriptions-by-age-group/
Rakuten Insight, Average number of subscriptions for video-on-demand (SVOD) services in Taiwan as of May 2021, by age group Statista, https://www.statista.com/statistics/1260642/taiwan-number-of-svod-subscriptions-by-age-group/ (last visited August 24, 2024)
Average number of subscriptions for video-on-demand (SVOD) services in Taiwan as of May 2021, by age group [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260642/taiwan-number-of-svod-subscriptions-by-age-group/