According to a Hong Kong consumer survey conducted by Rakuten Insight in May 2021, over 50 percent of respondents aged below 55 years accessed to subscription video-on-demand (SVOD) services on their smartphones, while those older than that age preferred smart TVs. According to the same survey, around 81 percent of those surveyed streamed SVOD content at least several times a week.
Leading devices to use subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 years and above
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Rakuten Insight. (August 13, 2021). Leading devices to use subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1260639/hong-kong-popular-devices-to-use-svod-by-age-group/
Rakuten Insight. "Leading devices to use subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group." Chart. August 13, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1260639/hong-kong-popular-devices-to-use-svod-by-age-group/
Rakuten Insight. (2021). Leading devices to use subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1260639/hong-kong-popular-devices-to-use-svod-by-age-group/
Rakuten Insight. "Leading Devices to Use Subscription Video-on-demand (Svod) Services in Hong Kong as of May 2021, by Age Group." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260639/hong-kong-popular-devices-to-use-svod-by-age-group/
Rakuten Insight, Leading devices to use subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group Statista, https://www.statista.com/statistics/1260639/hong-kong-popular-devices-to-use-svod-by-age-group/ (last visited July 22, 2024)
Leading devices to use subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260639/hong-kong-popular-devices-to-use-svod-by-age-group/