According to a Hong Kong consumer survey conducted by Rakuten Insight in May 2021, shared accounts were popular among surveyed SVOD younger users, while older users would like to pay full price to have their own accounts. The survey also found that Netflix was the most popular SVOD platform among respondents in Hong Kong.
Average number of subscriptions for video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 years and above
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Rakuten Insight. (August 13, 2021). Average number of subscriptions for video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1260635/hong-kong-number-of-svod-subscriptions-by-age-group/
Rakuten Insight. "Average number of subscriptions for video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group." Chart. August 13, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1260635/hong-kong-number-of-svod-subscriptions-by-age-group/
Rakuten Insight. (2021). Average number of subscriptions for video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1260635/hong-kong-number-of-svod-subscriptions-by-age-group/
Rakuten Insight. "Average Number of Subscriptions for Video-on-demand (Svod) Services in Hong Kong as of May 2021, by Age Group." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260635/hong-kong-number-of-svod-subscriptions-by-age-group/
Rakuten Insight, Average number of subscriptions for video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group Statista, https://www.statista.com/statistics/1260635/hong-kong-number-of-svod-subscriptions-by-age-group/ (last visited July 22, 2024)
Average number of subscriptions for video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260635/hong-kong-number-of-svod-subscriptions-by-age-group/