According to a Hong Kong consumer survey conducted by Rakuten Insight in May 2021, subscription video-on-demand (SVOD) services were more popular among younger consumers. Only about 35 percent of respondents aged above 55 years were SVOD users, much lower than the figures from other age groups. The survey found that Netflix was the most popular SVOD platform among respondents in Hong Kong.
Share of respondents paying for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group
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Rakuten Insight. (August 13, 2021). Share of respondents paying for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1260633/hong-kong-svod-subscription-rate-by-age-group/
Rakuten Insight. "Share of respondents paying for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group." Chart. August 13, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1260633/hong-kong-svod-subscription-rate-by-age-group/
Rakuten Insight. (2021). Share of respondents paying for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1260633/hong-kong-svod-subscription-rate-by-age-group/
Rakuten Insight. "Share of Respondents Paying for Subscription Video-on-demand (Svod) Services in Hong Kong as of May 2021, by Age Group." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260633/hong-kong-svod-subscription-rate-by-age-group/
Rakuten Insight, Share of respondents paying for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group Statista, https://www.statista.com/statistics/1260633/hong-kong-svod-subscription-rate-by-age-group/ (last visited December 21, 2024)
Share of respondents paying for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260633/hong-kong-svod-subscription-rate-by-age-group/
