According to a Hong Kong consumer survey conducted by Rakuten Insight in May 2021, subscription video-on-demand (SVOD) services were more popular among younger consumers. Only about 35 percent of respondents aged above 55 years were SVOD users, much lower than the figures from other age groups. The survey found that Netflix was the most popular SVOD platform among respondents in Hong Kong.
Share of respondents paying for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group
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Share of respondents paying for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group
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Rakuten Insight. (August 13, 2021). Share of respondents paying for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/1260633/hong-kong-svod-subscription-rate-by-age-group/
Rakuten Insight. "Share of respondents paying for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group." Chart. August 13, 2021. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/1260633/hong-kong-svod-subscription-rate-by-age-group/
Rakuten Insight. (2021). Share of respondents paying for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/1260633/hong-kong-svod-subscription-rate-by-age-group/
Rakuten Insight. "Share of Respondents Paying for Subscription Video-on-demand (Svod) Services in Hong Kong as of May 2021, by Age Group." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260633/hong-kong-svod-subscription-rate-by-age-group/
Rakuten Insight, Share of respondents paying for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group Statista, https://www.statista.com/statistics/1260633/hong-kong-svod-subscription-rate-by-age-group/ (last visited April 25, 2025)
Share of respondents paying for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by age group [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260633/hong-kong-svod-subscription-rate-by-age-group/
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