According to a Hong Kong consumer survey conducted by Rakuten Insight in May 2021, 48 percent of male respondents specified a high subscription fee as the main reason not to pay for subscription video-on-demand (SVOD). Alternative free or cheaper channels and no interest in the shows on offer were another two common reasons among those unwilling to subscribe.
Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender
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Rakuten Insight. (August 13, 2021). Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1260383/hong-kong-reasons-not-to-pay-for-svod-by-gender/
Rakuten Insight. "Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender." Chart. August 13, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1260383/hong-kong-reasons-not-to-pay-for-svod-by-gender/
Rakuten Insight. (2021). Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1260383/hong-kong-reasons-not-to-pay-for-svod-by-gender/
Rakuten Insight. "Leading Reasons Not to Pay for Subscription Video-on-demand (Svod) Services in Hong Kong as of May 2021, by Gender." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260383/hong-kong-reasons-not-to-pay-for-svod-by-gender/
Rakuten Insight, Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender Statista, https://www.statista.com/statistics/1260383/hong-kong-reasons-not-to-pay-for-svod-by-gender/ (last visited December 23, 2024)
Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260383/hong-kong-reasons-not-to-pay-for-svod-by-gender/
