According to a Hong Kong consumer survey conducted by Rakuten Insight in May 2021, about 67 percent of female respondents specified a more abundant and diversified content library on offer as the main reason to pay for subscription video-on-demand (SVOD). The survey also found out that Netflix was the most popular SVOD platform among respondents in Hong Kong.
Leading reasons to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (August 13, 2021). Leading reasons to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1260382/hong-kong-reasons-to-pay-for-svod-by-gender/
Rakuten Insight. "Leading reasons to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender." Chart. August 13, 2021. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1260382/hong-kong-reasons-to-pay-for-svod-by-gender/
Rakuten Insight. (2021). Leading reasons to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1260382/hong-kong-reasons-to-pay-for-svod-by-gender/
Rakuten Insight. "Leading Reasons to Pay for Subscription Video-on-demand (Svod) Services in Hong Kong as of May 2021, by Gender." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260382/hong-kong-reasons-to-pay-for-svod-by-gender/
Rakuten Insight, Leading reasons to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender Statista, https://www.statista.com/statistics/1260382/hong-kong-reasons-to-pay-for-svod-by-gender/ (last visited December 25, 2024)
Leading reasons to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260382/hong-kong-reasons-to-pay-for-svod-by-gender/
