According to a Chinese consumer survey conducted by Rakuten Insight in May 2021, lack of eye-catching content was the most common reason among male respondents who were planning to cancel their subscription video-on-demand (SVOD) services in the next three months, with 41 percent of users saying so. The same survey showed that those who intended to stop paying for SVOD services in the next three months in China accounted for 34 percent among the surveyed SVOD users.
Leading reasons to cancel subscription video-on-demand (SVOD) services in China as of May 2021, by gender
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Rakuten Insight. (August 13, 2021). Leading reasons to cancel subscription video-on-demand (SVOD) services in China as of May 2021, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1260376/china-reasons-to-cancel-subscriptions-to-streaming-services-by-gender/
Rakuten Insight. "Leading reasons to cancel subscription video-on-demand (SVOD) services in China as of May 2021, by gender." Chart. August 13, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1260376/china-reasons-to-cancel-subscriptions-to-streaming-services-by-gender/
Rakuten Insight. (2021). Leading reasons to cancel subscription video-on-demand (SVOD) services in China as of May 2021, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1260376/china-reasons-to-cancel-subscriptions-to-streaming-services-by-gender/
Rakuten Insight. "Leading Reasons to Cancel Subscription Video-on-demand (Svod) Services in China as of May 2021, by Gender." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260376/china-reasons-to-cancel-subscriptions-to-streaming-services-by-gender/
Rakuten Insight, Leading reasons to cancel subscription video-on-demand (SVOD) services in China as of May 2021, by gender Statista, https://www.statista.com/statistics/1260376/china-reasons-to-cancel-subscriptions-to-streaming-services-by-gender/ (last visited December 22, 2024)
Leading reasons to cancel subscription video-on-demand (SVOD) services in China as of May 2021, by gender [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260376/china-reasons-to-cancel-subscriptions-to-streaming-services-by-gender/
