Most used SVOD platforms in China 2021, by gender

Published by
Lai Lin Thomala,
Nov 11, 2022
According to a Chinese consumer survey conducted by Rakuten Insight in May 2021, iQiyi was the most used subscription video-on-demand (SVOD) platform among male respondents, with 70 percent of respondents using its services. Tencent Video or WeTV backed by Chinese tech giant Tencent was most popular among female respondents.

Leading platforms of subscription video-on-demand (SVOD) services in China as of May 2021, by gender

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Release date

August 2021

Region

China

Survey time period

13 to 30 May, 2021

Number of respondents

1,401 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
What subscription video on demand services do you use? (choose all that apply)

The question was asked among 758 female and 643 male respondents.

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