According to a Chinese consumer survey conducted by Rakuten Insight in May 2021, about 74 percent of male respondents used subscription video-on-demand (SVOD) services at least several times a week compared to 71 percent among females. According to the same survey, smartphone was the most used device to access to SVOD content.
Frequency of using subscription video-on-demand (SVOD) services in China as of May 2021, be gender
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Rakuten Insight. (August 13, 2021). Frequency of using subscription video-on-demand (SVOD) services in China as of May 2021, be gender [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/statistics/1260373/china-frequency-of-using-svod-by-gender/
Rakuten Insight. "Frequency of using subscription video-on-demand (SVOD) services in China as of May 2021, be gender." Chart. August 13, 2021. Statista. Accessed March 11, 2025. https://www.statista.com/statistics/1260373/china-frequency-of-using-svod-by-gender/
Rakuten Insight. (2021). Frequency of using subscription video-on-demand (SVOD) services in China as of May 2021, be gender. Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/statistics/1260373/china-frequency-of-using-svod-by-gender/
Rakuten Insight. "Frequency of Using Subscription Video-on-demand (Svod) Services in China as of May 2021, Be Gender." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260373/china-frequency-of-using-svod-by-gender/
Rakuten Insight, Frequency of using subscription video-on-demand (SVOD) services in China as of May 2021, be gender Statista, https://www.statista.com/statistics/1260373/china-frequency-of-using-svod-by-gender/ (last visited March 11, 2025)
Frequency of using subscription video-on-demand (SVOD) services in China as of May 2021, be gender [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260373/china-frequency-of-using-svod-by-gender/
