According to a Chinese consumer survey conducted by Rakuten Insight in May 2021, about 34 percent of female respondents specified no interest in the shows on offer as the main reason to not pay for subscription video-on-demand (SVOD), while among males the expensive subscription fee was the leading reason. Alternative free or cheaper channels to stream the desired shows was another common reason among those unwilling to subscribe.
Leading reasons not to pay for subscription video-on-demand (SVOD) services in China as of May 2021, by gender
Characteristic
Female
Male
I was not interested in the shows on offer
34%
32%
I can access the shows I wanted on other channels for free or cheaper
31%
27%
It was too expensive
27%
33%
Someone in my household/ circle of friends already has an account that I can use
19%
16%
The streaming service provider I like is not available in my region
6%
7%
My devices do not support good quality video playback to make it worth the price
5%
5%
The content available for my region was not as good as for other regions
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Rakuten Insight. (August 13, 2021). Leading reasons not to pay for subscription video-on-demand (SVOD) services in China as of May 2021, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1260371/china-reasons-for-not-subscribing-to-video-streaming-services-by-gender/
Rakuten Insight. "Leading reasons not to pay for subscription video-on-demand (SVOD) services in China as of May 2021, by gender." Chart. August 13, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1260371/china-reasons-for-not-subscribing-to-video-streaming-services-by-gender/
Rakuten Insight. (2021). Leading reasons not to pay for subscription video-on-demand (SVOD) services in China as of May 2021, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1260371/china-reasons-for-not-subscribing-to-video-streaming-services-by-gender/
Rakuten Insight. "Leading Reasons Not to Pay for Subscription Video-on-demand (Svod) Services in China as of May 2021, by Gender." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260371/china-reasons-for-not-subscribing-to-video-streaming-services-by-gender/
Rakuten Insight, Leading reasons not to pay for subscription video-on-demand (SVOD) services in China as of May 2021, by gender Statista, https://www.statista.com/statistics/1260371/china-reasons-for-not-subscribing-to-video-streaming-services-by-gender/ (last visited December 22, 2024)
Leading reasons not to pay for subscription video-on-demand (SVOD) services in China as of May 2021, by gender [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260371/china-reasons-for-not-subscribing-to-video-streaming-services-by-gender/
