Leading reasons to pay for SVOD in China 2021, by gender

Leading reasons to pay for subscription video-on-demand (SVOD) services in China as of May 2021, by gender

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Release date

August 2021

Region

China

Survey time period

13 to 30 May, 2021

Number of respondents

830 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
Why did you subscribe to the streaming service provider? (choose all that apply)

The question was asked among 446 female and 384 male respondents.

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