According to a Chinese consumer survey conducted by Rakuten Insight in May 2021, a more abundant and diversified content library on offer was the main reason to pay for subscription video-on-demand (SVOD) among both female and male respondents. The survey also found out that iQiyi and Tencent Video (or WeTV) were the most popular SVOD platforms among respondents in China.
Leading reasons to pay for subscription video-on-demand (SVOD) services in China as of May 2021, by gender
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Rakuten Insight. (August 13, 2021). Leading reasons to pay for subscription video-on-demand (SVOD) services in China as of May 2021, by gender [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1260367/china-reasons-to-subscribe-to-video-streaming-service-providers-by-gender/
Rakuten Insight. "Leading reasons to pay for subscription video-on-demand (SVOD) services in China as of May 2021, by gender." Chart. August 13, 2021. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1260367/china-reasons-to-subscribe-to-video-streaming-service-providers-by-gender/
Rakuten Insight. (2021). Leading reasons to pay for subscription video-on-demand (SVOD) services in China as of May 2021, by gender. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1260367/china-reasons-to-subscribe-to-video-streaming-service-providers-by-gender/
Rakuten Insight. "Leading Reasons to Pay for Subscription Video-on-demand (Svod) Services in China as of May 2021, by Gender." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260367/china-reasons-to-subscribe-to-video-streaming-service-providers-by-gender/
Rakuten Insight, Leading reasons to pay for subscription video-on-demand (SVOD) services in China as of May 2021, by gender Statista, https://www.statista.com/statistics/1260367/china-reasons-to-subscribe-to-video-streaming-service-providers-by-gender/ (last visited December 31, 2024)
Leading reasons to pay for subscription video-on-demand (SVOD) services in China as of May 2021, by gender [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260367/china-reasons-to-subscribe-to-video-streaming-service-providers-by-gender/
