According to a Chinese consumer survey conducted by Rakuten Insight in May 2021, about 53 percent of male respondents had subscribed to video-on-demand (SVOD) services compared to 45 percent among females. The survey found out that iQiyi and Tencent Video (or WeTV) were the most popular SVOD platforms among respondents in China.
Share of respondents paying for subscription video-on-demand (SVOD) services in China as of May 2021, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (August 13, 2021). Share of respondents paying for subscription video-on-demand (SVOD) services in China as of May 2021, by gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1260355/china-svod-subscription-rate-by-gender/
Rakuten Insight. "Share of respondents paying for subscription video-on-demand (SVOD) services in China as of May 2021, by gender." Chart. August 13, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1260355/china-svod-subscription-rate-by-gender/
Rakuten Insight. (2021). Share of respondents paying for subscription video-on-demand (SVOD) services in China as of May 2021, by gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1260355/china-svod-subscription-rate-by-gender/
Rakuten Insight. "Share of Respondents Paying for Subscription Video-on-demand (Svod) Services in China as of May 2021, by Gender." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260355/china-svod-subscription-rate-by-gender/
Rakuten Insight, Share of respondents paying for subscription video-on-demand (SVOD) services in China as of May 2021, by gender Statista, https://www.statista.com/statistics/1260355/china-svod-subscription-rate-by-gender/ (last visited November 21, 2024)
Share of respondents paying for subscription video-on-demand (SVOD) services in China as of May 2021, by gender [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260355/china-svod-subscription-rate-by-gender/
