Main reasons to unsubscribe to SVOD services in Taiwan 2024

Published by
Lai Lin Thomala,
Sep 26, 2024

According to a Taiwanese consumer survey conducted by Rakuten Insight in June 2024, lack of eye-catching content was the most common reason among the respondents who were planning to unsubscribe their subscription video-on-demand (SVOD) services in the next three months. According to the same survey, those who intended to stop paying for SVOD services in the next three months in Taiwan accounted for 15 percent of the surveyed SVOD users.

Leading reasons to cancel subscription video-on-demand (SVOD) services in Taiwan as of June 2024

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Release date

September 2024

Region

Taiwan

Survey time period

13 to 30 June, 2024

Number of respondents

940 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
If you are intended to cancel your subscription to SVOD services, why are you planning to do so? (choose all that apply)

The question was asked among 521 female and 419 male respondents.

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