According to a Taiwanese consumer survey conducted by Rakuten Insight in June 2024, 85 percent of subscription video-on-demand (SVOD) users had no intention to cancel their SVOD accounts in the next three months. The same survey found that a larger variety of content on offer than cable and satellite TV was the main reason to pay for SVOD service providers.
Share of respondents intended to cancel subscription video-on-demand (SVOD) services in Taiwan as of June 2024
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Rakuten Insight. (September 4, 2024). Share of respondents intended to cancel subscription video-on-demand (SVOD) services in Taiwan as of June 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1260307/taiwan-intention-to-cancel-subscriptions-to-streaming-services/
Rakuten Insight. "Share of respondents intended to cancel subscription video-on-demand (SVOD) services in Taiwan as of June 2024." Chart. September 4, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1260307/taiwan-intention-to-cancel-subscriptions-to-streaming-services/
Rakuten Insight. (2024). Share of respondents intended to cancel subscription video-on-demand (SVOD) services in Taiwan as of June 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1260307/taiwan-intention-to-cancel-subscriptions-to-streaming-services/
Rakuten Insight. "Share of Respondents Intended to Cancel Subscription Video-on-demand (Svod) Services in Taiwan as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260307/taiwan-intention-to-cancel-subscriptions-to-streaming-services/
Rakuten Insight, Share of respondents intended to cancel subscription video-on-demand (SVOD) services in Taiwan as of June 2024 Statista, https://www.statista.com/statistics/1260307/taiwan-intention-to-cancel-subscriptions-to-streaming-services/ (last visited November 21, 2024)
Share of respondents intended to cancel subscription video-on-demand (SVOD) services in Taiwan as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260307/taiwan-intention-to-cancel-subscriptions-to-streaming-services/
