Most used SVOD platforms in Hong Kong 2024

Published by
Lai Lin Thomala
,
Sep 26, 2024

According to a Hong Kong consumer survey conducted by Rakuten Insight in June 2024, Netflix was the most used subscription video-on-demand (SVOD) platform, with 82 percent of respondents using its paid services. Viu, one of the leading local SVOD service providers in Hong Kong, only accounted for a quarter of respondents, with YouTube Premium and my TV SUPER trailing behind.

Leading platforms of subscription video-on-demand (SVOD) services in Hong Kong as of June 2024

CharacteristicShare of respondents
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Showing entries 1 to 11 (11 entries in total)
Statistic: Leading platforms of subscription video-on-demand (SVOD) services in Hong Kong as of June 2024

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In cooperation with

Rakuten Insight

Release date

September 2024

Region

Hong Kong

Survey time period

13 to 30 June, 2024

Number of respondents

1,782 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
What subscription video on demand services do you use? (choose all that apply)

The question was asked among 1,126 female and 656 male respondents.

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