According to a Taiwanese consumer survey conducted by Rakuten Insight in June 2024, about 46 percent of respondents specified high prices as the main reason not to pay for subscription video-on-demand (SVOD). Alternative free or cheaper channels to access to the desired shows and no interest in the shows on offer were another two common reasons among those unwilling to subscribe.
September 2024
Taiwan
13 to 30 June, 2024
3,794 respondents
16 years and older
Online survey
Original survey question:
Why did you not subscribe to the streaming service provider(s)? (choose all that apply)
The question was asked among 2,281 female and 1,513 male respondents.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Penetration rates of major services
Average time spent
Apps
Live streaming
User behavior
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
