According to a Taiwanese consumer survey conducted by Rakuten Insight in June 2024, about 75 percent of respondents who subscribed to multiple platforms specified exclusive access to the desired content as the main reason to pay for more than one subscription video-on-demand (SVOD). Ad-free viewing experiences and original content were highly valued among respondents as well.
Leading reasons to pay for multiple subscription video-on-demand (SVOD) services in Taiwan as of June 2024
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Rakuten Insight. (September 4, 2024). Leading reasons to pay for multiple subscription video-on-demand (SVOD) services in Taiwan as of June 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1260288/taiwan-reasons-to-subscribe-to-multiple-video-streaming-services/
Rakuten Insight. "Leading reasons to pay for multiple subscription video-on-demand (SVOD) services in Taiwan as of June 2024." Chart. September 4, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1260288/taiwan-reasons-to-subscribe-to-multiple-video-streaming-services/
Rakuten Insight. (2024). Leading reasons to pay for multiple subscription video-on-demand (SVOD) services in Taiwan as of June 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1260288/taiwan-reasons-to-subscribe-to-multiple-video-streaming-services/
Rakuten Insight. "Leading Reasons to Pay for Multiple Subscription Video-on-demand (Svod) Services in Taiwan as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260288/taiwan-reasons-to-subscribe-to-multiple-video-streaming-services/
Rakuten Insight, Leading reasons to pay for multiple subscription video-on-demand (SVOD) services in Taiwan as of June 2024 Statista, https://www.statista.com/statistics/1260288/taiwan-reasons-to-subscribe-to-multiple-video-streaming-services/ (last visited December 22, 2024)
Leading reasons to pay for multiple subscription video-on-demand (SVOD) services in Taiwan as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260288/taiwan-reasons-to-subscribe-to-multiple-video-streaming-services/
