According to a Taiwanese consumer survey conducted by Rakuten Insight in June 2024, about 60 percent of subscription video-on-demand (SVOD) users specified a more abundant and diversified content library on offer as the main reason to pay for SVOD services. About 40 percent of respondents indicated an ad-free viewing experience and the affordability of subscriptions as key for paying for the services.
September 2024
Taiwan
13 to 30 June, 2024
3,798 respondents
16 years and older
Online survey
Original survey question:
Why did you subscribe to the streaming service provider? (choose all that apply)
The question was asked among 2,240 female and 1,558 male respondents.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Penetration rates of major services
Average time spent
Apps
Live streaming
User behavior
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
