According to a Taiwanese consumer survey conducted by Rakuten Insight in June 2024, about 26 percent of respondents who did not subscribe to any platform accessed to subscription-video-on-demand (SVOD) services through accounts of their acquaintances. Unaffordable subscription fees and alternative free or cheaper channels to access to the desired shows were the most common reasons not to pay for SVOD in Taiwan.
September 2024
Taiwan
13 to 30 June, 2024
3,794 respondents
16 years and older
Online survey
Original survey question:
If you are not subscribing to SVOD services, do you still use SVOD or streaming service providers?
The question was asked among 2,281 female and 1,513 male respondents.
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Overview
Penetration rates of major services
Average time spent
Apps
Live streaming
User behavior
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
