SVOD subscription status in Taiwan 2024

Published by
Lai Lin Thomala,
Sep 26, 2024

According to a Taiwanese consumer survey conducted by Rakuten Insight in June 2024, about 40 percent of respondents had subscribed to multiple video-on-demand (SVOD) service providers and shared it with friends or family members. The survey also found out that Netflix was the most popular SVOD platform among respondents in Taiwan.

Average number of subscriptions for video-on-demand (SVOD) services in Taiwan as of June 2024

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Release date

September 2024

Region

Taiwan

Survey time period

13 to 30 June, 2024

Number of respondents

6,466 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
If you are paying for SVOD, how many subscriptions to such services do you have?

The question was asked among 3,953 female and 2,534 male respondents.

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