Main reasons to unsubscribe to SVOD services in Hong Kong 2024

Published by
Lai Lin Thomala,
Sep 26, 2024

According to a Hong Kong consumer survey conducted by Rakuten Insight in June 2024, increasing subscription fee was the most common reason among respondents who were planning to unsubscribe their subscription video-on-demand (SVOD) services in the next three months. The same surveyed found that those who intended to stop paying for SVOD services in the next three months in Hong Kong accounted for 15 percent among the surveyed SVOD users.

Leading reasons to cancel subscription video-on-demand (SVOD) services in Hong Kong as of June 2024

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Release date

September 2024

Region

Hong Kong

Survey time period

13 to 30 June, 2024

Number of respondents

264 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
If you are intended to cancel your subscription to SVOD services, why are you planning to do so? (choose all that apply)

The question was asked among 155 female and 109 male respondents.

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