Unsubscribe intention for SVOD in Hong Kong 2024

Published by
Lai Lin Thomala
,
Sep 26, 2024

According to a Hong Kong consumer survey conducted by Rakuten Insight in June 2024, 85 percent of surveyed subscription video-on-demand (SVOD) users had no intention to cancel their SVOD accounts in the next three months. According to the same survey, a larger variety of content available than cable and satellite TV was the main reason to pay for SVOD content.

Share of respondents planning to cancel subscription video-on-demand (SVOD) services in Hong Kong as of June 2024

CharacteristicShare of respondents
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Showing entries 1 to 2 (2 entries in total)
Statistic: Share of respondents planning to cancel subscription video-on-demand (SVOD) services in Hong Kong as of June 2024

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In cooperation with

Rakuten Insight

Release date

September 2024

Region

Hong Kong

Survey time period

13 to 30 June, 2024

Number of respondents

1,782 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
Are you planning on canceling your subscription(s) to streaming service providers in the next three months?

The question was asked among 1,126 female and 656 male respondents.

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