According to a Hong Kong consumer survey conducted by Rakuten Insight in June 2024, 85 percent of surveyed subscription video-on-demand (SVOD) users had no intention to cancel their SVOD accounts in the next three months. According to the same survey, a larger variety of content available than cable and satellite TV was the main reason to pay for SVOD content.
Share of respondents planning to cancel subscription video-on-demand (SVOD) services in Hong Kong as of June 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (September 4, 2024). Share of respondents planning to cancel subscription video-on-demand (SVOD) services in Hong Kong as of June 2024 [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1260252/hong-kong-intention-to-cancel-subscriptions-to-video-streaming-services/
Rakuten Insight. "Share of respondents planning to cancel subscription video-on-demand (SVOD) services in Hong Kong as of June 2024." Chart. September 4, 2024. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1260252/hong-kong-intention-to-cancel-subscriptions-to-video-streaming-services/
Rakuten Insight. (2024). Share of respondents planning to cancel subscription video-on-demand (SVOD) services in Hong Kong as of June 2024. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1260252/hong-kong-intention-to-cancel-subscriptions-to-video-streaming-services/
Rakuten Insight. "Share of Respondents Planning to Cancel Subscription Video-on-demand (Svod) Services in Hong Kong as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260252/hong-kong-intention-to-cancel-subscriptions-to-video-streaming-services/
Rakuten Insight, Share of respondents planning to cancel subscription video-on-demand (SVOD) services in Hong Kong as of June 2024 Statista, https://www.statista.com/statistics/1260252/hong-kong-intention-to-cancel-subscriptions-to-video-streaming-services/ (last visited December 25, 2024)
Share of respondents planning to cancel subscription video-on-demand (SVOD) services in Hong Kong as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260252/hong-kong-intention-to-cancel-subscriptions-to-video-streaming-services/
