Most used SVOD platforms in Taiwan 2024

Published by
Lai Lin Thomala,
Sep 26, 2024

According to a Taiwanese consumer survey conducted by Rakuten Insight in June 2024, Netflix was the most used subscription video-on-demand (SVOD) platform, with 82 percent of respondents using its paid services. The second spot was taken by Disney+, with a penetration rate of 39 percent.

Leading platforms of subscription video-on-demand (SVOD) services in Taiwan as of June 2024

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Release date

September 2024

Region

Taiwan

Survey time period

13 to 30 June, 2024

Number of respondents

6,458 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
What subscription video on demand services do you use? (choose all that apply)

The question was asked among 3,928 female and 2,530 male respondents.

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