According to a Hong Kong consumer survey conducted by Rakuten Insight in May 2021, about 47 percent of respondents specified a high subscription fee as the main reason not to pay for subscription video-on-demand (SVOD). Alternative free or cheaper channels and no interest in the shows on offer were another two common reasons among those unwilling to subscribe.
Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021
Characteristic
Share of respondents
It was too expensive
47%
I can access the shows I wanted on other channels for free or cheaper
41%
I was not interested in the shows on offer
28%
Someone in my household/ circle of friends already has an account that I can use
13%
My devices do not support good quality video playback to make it worth the price
5%
The streaming service provider I like is not available in my region
2%
The content available for my region was not as good as for other regions
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Rakuten Insight. (August 13, 2021). Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1260228/hong-kong-reasons-for-not-subscribing-to-video-streaming-services/
Rakuten Insight. "Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021." Chart. August 13, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1260228/hong-kong-reasons-for-not-subscribing-to-video-streaming-services/
Rakuten Insight. (2021). Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1260228/hong-kong-reasons-for-not-subscribing-to-video-streaming-services/
Rakuten Insight. "Leading Reasons Not to Pay for Subscription Video-on-demand (Svod) Services in Hong Kong as of May 2021." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260228/hong-kong-reasons-for-not-subscribing-to-video-streaming-services/
Rakuten Insight, Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021 Statista, https://www.statista.com/statistics/1260228/hong-kong-reasons-for-not-subscribing-to-video-streaming-services/ (last visited July 22, 2024)
Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021 [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260228/hong-kong-reasons-for-not-subscribing-to-video-streaming-services/