According to a Hong Kong consumer survey conducted by Rakuten Insight in June 2024, about 57 percent of respondents specified a high subscription fee as the main reason not to pay for subscription video-on-demand (SVOD). No interest in the shows on offer and alternative free or cheaper channels were another two common reasons among those unwilling to subscribe.
Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of June 2024
Characteristic
Share of respondents
It was too expensive
57%
I can access the shows I wanted on other channels for free or cheaper
38%
I was not interested in the shows on offer
30%
Someone in my household/ circle of friends already has an account that I can use
13%
The streaming service provider I like is not available in my region
5%
My devices do not support good quality video playback to make it worth the price
4%
The content available for my region was not as good as for other regions
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Rakuten Insight. (September 4, 2024). Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of June 2024 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1260228/hong-kong-reasons-for-not-subscribing-to-video-streaming-services/
Rakuten Insight. "Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of June 2024." Chart. September 4, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1260228/hong-kong-reasons-for-not-subscribing-to-video-streaming-services/
Rakuten Insight. (2024). Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of June 2024. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1260228/hong-kong-reasons-for-not-subscribing-to-video-streaming-services/
Rakuten Insight. "Leading Reasons Not to Pay for Subscription Video-on-demand (Svod) Services in Hong Kong as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260228/hong-kong-reasons-for-not-subscribing-to-video-streaming-services/
Rakuten Insight, Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of June 2024 Statista, https://www.statista.com/statistics/1260228/hong-kong-reasons-for-not-subscribing-to-video-streaming-services/ (last visited December 03, 2024)
Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260228/hong-kong-reasons-for-not-subscribing-to-video-streaming-services/
