According to a Hong Kong consumer survey conducted by Rakuten Insight in June 2024, about 68 percent of respondents who owned multiple subscription video-on-demand (SVOD) platforms specified exclusive access to the desired content as the main reason to pay for more than one platforms. Over 40 percent of respondents subscribed for an ad-free viewing experience or the original content from the individual platforms.
September 2024
Hong Kong
13 to 30 June, 2024
792 respondents
16 years and older
Online survey
Original survey question:
"Why did you subscribe to more than one streaming service provider? (choose all that apply)"
The question was asked among 517 female and 275 male respondents.
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Overview
Penetration rates of major services
Average time spent
Apps
Live streaming
User behavior
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
