Leading reasons to pay for SVOD in Hong Kong 2024

Published by
Lai Lin Thomala,
Sep 26, 2024

According to a Hong Kong consumer survey conducted by Rakuten Insight in June 2024, about 76 percent of respondents specified a more abundant and diversified content library on offer as the main reason to pay for subscription video-on-demand (SVOD). About 40 percent of respondents considered the subscription costs as affordable.

Leading reasons to pay for subscription video-on-demand (SVOD) services in Hong Kong as of June 2024

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Release date

September 2024

Region

Hong Kong

Survey time period

13 to 30 June, 2024

Number of respondents

990 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
"Why did you subscribe to the streaming service provider? (choose all that apply)"

The question was asked among 609 female and 381 male respondents.

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