According to a Hong Kong consumer survey conducted by Rakuten Insight in May 2021, about 21 percent of respondents who did not subscribe to any subscription-video-on-demand (SVOD) platforms accessed to such services through accounts of their acquaintances. Unaffordable subscription fees and alternative free or cheaper channels to access to the desired shows were the most common reasons not to pay for SVOD services.
Share of non-subscribers using subscription-video-on-demand (SVOD) in Hong Kong as of May 2021
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Rakuten Insight. (August 13, 2021). Share of non-subscribers using subscription-video-on-demand (SVOD) in Hong Kong as of May 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1260212/hong-kong-access-channels-to-svod-without-a-subscription/
Rakuten Insight. "Share of non-subscribers using subscription-video-on-demand (SVOD) in Hong Kong as of May 2021." Chart. August 13, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1260212/hong-kong-access-channels-to-svod-without-a-subscription/
Rakuten Insight. (2021). Share of non-subscribers using subscription-video-on-demand (SVOD) in Hong Kong as of May 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1260212/hong-kong-access-channels-to-svod-without-a-subscription/
Rakuten Insight. "Share of Non-subscribers Using Subscription-video-on-demand (Svod) in Hong Kong as of May 2021." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260212/hong-kong-access-channels-to-svod-without-a-subscription/
Rakuten Insight, Share of non-subscribers using subscription-video-on-demand (SVOD) in Hong Kong as of May 2021 Statista, https://www.statista.com/statistics/1260212/hong-kong-access-channels-to-svod-without-a-subscription/ (last visited July 22, 2024)
Share of non-subscribers using subscription-video-on-demand (SVOD) in Hong Kong as of May 2021 [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260212/hong-kong-access-channels-to-svod-without-a-subscription/