SVOD subscription rate in Hong Kong 2024

Published by
Lai Lin Thomala,
Sep 26, 2024

According to a Hong Kong consumer survey conducted by Rakuten Insight in June 2024, about 64 percent of respondents had subscribed to video-on-demand (SVOD) services. The survey found out that Netflix was the most popular SVOD platform among respondents in Hong Kong.

Share of respondents paying for subscription video-on-demand (SVOD) services in Hong Kong as of June 2024

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Release date

September 2024

Region

Hong Kong

Survey time period

13 to 30 June, 2024

Number of respondents

2,800 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
"Do you subscribe to any video-on-demand or video streaming service providers? (e.g. Netflix, PrimeVideo, Tencent Video, etc)"

The question was asked among 1,715 female and 1,085 male respondents.

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