According to a Chinese consumer survey conducted by Rakuten Insight in June 2024, lack of eye-catching content was the most common reason among respondents who were planning to cancel their subscription video-on-demand (SVOD) services in the next three months. The same survey indicated that those who intended to stop paying for SVOD services in the next three months in China accounted for 12 percent among the surveyed SVOD users.
September 2024
China
13 to 30 June, 2024
427 respondents
16 years and older
Online survey
Original survey question:
"If you are intended to cancel your subscription to SVOD services, why are you planning to do so? (choose all that apply)"
The question was asked among 267 female and 215 male respondents.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Benchmarks
Reach and users engagement
AVoD and SVoD apps
Social video
Monetization
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
