According to a Chinese consumer survey conducted by Rakuten Insight in June 2024, about 88 percent of respondents said that they had no intention to cancel their subscription video-on-demand (SVOD) services in the next three months. According to the same survey, a larger variety of content on offer than cable and satellite TV was the main reason to subscribe to SVOD service providers.
Share of respondents planning to cancel subscription video-on-demand (SVOD) services in China as of June 2024
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Rakuten Insight. (September 4, 2024). Share of respondents planning to cancel subscription video-on-demand (SVOD) services in China as of June 2024 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1260183/china-intention-to-cancel-subscriptions-to-video-streaming-services/
Rakuten Insight. "Share of respondents planning to cancel subscription video-on-demand (SVOD) services in China as of June 2024." Chart. September 4, 2024. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1260183/china-intention-to-cancel-subscriptions-to-video-streaming-services/
Rakuten Insight. (2024). Share of respondents planning to cancel subscription video-on-demand (SVOD) services in China as of June 2024. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1260183/china-intention-to-cancel-subscriptions-to-video-streaming-services/
Rakuten Insight. "Share of Respondents Planning to Cancel Subscription Video-on-demand (Svod) Services in China as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260183/china-intention-to-cancel-subscriptions-to-video-streaming-services/
Rakuten Insight, Share of respondents planning to cancel subscription video-on-demand (SVOD) services in China as of June 2024 Statista, https://www.statista.com/statistics/1260183/china-intention-to-cancel-subscriptions-to-video-streaming-services/ (last visited November 19, 2024)
Share of respondents planning to cancel subscription video-on-demand (SVOD) services in China as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260183/china-intention-to-cancel-subscriptions-to-video-streaming-services/
