Unsubscribe intention for SVOD in China 2021
Rakuten Insight in May 2021, about 66 percent of respondents said that they had no intention to cancel their subscription video-on-demand (SVOD) services in the next three months. According to the same survey, a larger variety of content on offer than cable and satellite TV was the main reason to subscribe to SVOD service providers.
According to a Chinese consumer survey conducted by