According to a Chinese consumer survey conducted by Rakuten Insight in June 2024, about 85 percent of respondents accessed to subscription video-on-demand (SVOD) services on their smartphones. According to the same survey, around 37 percent of those surveyed streamed SVOD content every day.
Leading devices to use subscription video-on-demand (SVOD) services in China as of June 2024
Original survey question: "What devices do you use to watch videos on subscription video-on demand/streaming service providers? (choose all that apply)"
The question was asked among 2,112 female and 1,432 male respondents.
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Rakuten Insight. (September 4, 2024). Leading devices to use subscription video-on-demand (SVOD) services in China as of June 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1260169/china-popular-devices-to-use-svod/
Rakuten Insight. "Leading devices to use subscription video-on-demand (SVOD) services in China as of June 2024." Chart. September 4, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1260169/china-popular-devices-to-use-svod/
Rakuten Insight. (2024). Leading devices to use subscription video-on-demand (SVOD) services in China as of June 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1260169/china-popular-devices-to-use-svod/
Rakuten Insight. "Leading Devices to Use Subscription Video-on-demand (Svod) Services in China as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260169/china-popular-devices-to-use-svod/
Rakuten Insight, Leading devices to use subscription video-on-demand (SVOD) services in China as of June 2024 Statista, https://www.statista.com/statistics/1260169/china-popular-devices-to-use-svod/ (last visited December 21, 2024)
Leading devices to use subscription video-on-demand (SVOD) services in China as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260169/china-popular-devices-to-use-svod/
