According to a Chinese consumer survey conducted by Rakuten Insight in May 2021, about 28 percent of respondents used subscription video-on-demand (SVOD) services every day. According to the same survey, smartphone was the most used device to access SVOD content.
Frequency of using subscription video-on-demand (SVOD) services in China as of May 2021
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Rakuten Insight. (August 13, 2021). Frequency of using subscription video-on-demand (SVOD) services in China as of May 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1260164/china-frequency-of-using-svod/
Rakuten Insight. "Frequency of using subscription video-on-demand (SVOD) services in China as of May 2021." Chart. August 13, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1260164/china-frequency-of-using-svod/
Rakuten Insight. (2021). Frequency of using subscription video-on-demand (SVOD) services in China as of May 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1260164/china-frequency-of-using-svod/
Rakuten Insight. "Frequency of Using Subscription Video-on-demand (Svod) Services in China as of May 2021." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260164/china-frequency-of-using-svod/
Rakuten Insight, Frequency of using subscription video-on-demand (SVOD) services in China as of May 2021 Statista, https://www.statista.com/statistics/1260164/china-frequency-of-using-svod/ (last visited July 22, 2024)
Frequency of using subscription video-on-demand (SVOD) services in China as of May 2021 [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260164/china-frequency-of-using-svod/