SVOD usage frequency in China 2024

Published by
Lai Lin Thomala,
Sep 26, 2024

According to a Chinese consumer survey conducted by Rakuten Insight in June 2024, about 37 percent of respondents used subscription video-on-demand (SVOD) services every day. According to the same survey, smartphone was the most used device to access SVOD content.

Frequency of using subscription video-on-demand (SVOD) services in China as of June 2024

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Release date

September 2024

Region

China

Survey time period

13 to 30 June, 2024

Number of respondents

3,543 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
How often do you use the subscription video-on-demand/streaming service providers?

The question was asked among 2,112 female and 1,431 male respondents.

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