According to a Chinese consumer survey conducted by Rakuten Insight in June 2024, more than 40 percent of respondents cited affordability and other free or cheaper channels as the main reason not to pay for subscription video-on-demand (SVOD) services. About a quarter of respondents also specified no interest in the shows on offer.
Leading reasons not to pay for subscription video-on-demand (SVOD) services in China as of June 2024
Characteristic
Share of respondents
It was too expensive
43%
I can access the shows I wanted on other channels for free or cheaper
41%
I was not interested in the shows on offer
26%
Someone in my household/ circle of friends already has an account that I can use
23%
My devices do not support good quality video playback to make it worth the price
5%
The content available for my region was not as good as for other regions
3%
The streaming service provider I like is not available in my region
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (September 4, 2024). Leading reasons not to pay for subscription video-on-demand (SVOD) services in China as of June 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1260156/china-reasons-for-not-subscribing-to-video-streaming-services/
Rakuten Insight. "Leading reasons not to pay for subscription video-on-demand (SVOD) services in China as of June 2024." Chart. September 4, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1260156/china-reasons-for-not-subscribing-to-video-streaming-services/
Rakuten Insight. (2024). Leading reasons not to pay for subscription video-on-demand (SVOD) services in China as of June 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1260156/china-reasons-for-not-subscribing-to-video-streaming-services/
Rakuten Insight. "Leading Reasons Not to Pay for Subscription Video-on-demand (Svod) Services in China as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260156/china-reasons-for-not-subscribing-to-video-streaming-services/
Rakuten Insight, Leading reasons not to pay for subscription video-on-demand (SVOD) services in China as of June 2024 Statista, https://www.statista.com/statistics/1260156/china-reasons-for-not-subscribing-to-video-streaming-services/ (last visited December 22, 2024)
Leading reasons not to pay for subscription video-on-demand (SVOD) services in China as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260156/china-reasons-for-not-subscribing-to-video-streaming-services/
