According to a Chinese consumer survey conducted by Rakuten Insight in June 2024, about 71 percent of respondents who subscribed to multiple subscription video-on-demand (SVOD) platforms stated that the exclusive access to the desired content as the main reason to pay for more than one. The survey also found out that Tencent Video (or WeTV) and iQIYI were the most popular SVOD platforms among respondents in China.
September 2024
China
13 to 30 June, 2024
1,980 respondents
16 years and older
Online survey
Original survey question:
"Why did you subscribe to more than one streaming service provider? (choose all that apply)"
The question was asked among 1,249 female and 731 male respondents.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Penetration rates of major services
Average time spent
Apps
Live streaming
User behavior
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
