According to a Chinese consumer survey conducted by Rakuten Insight in June 2024, about 46 percent of respondents specified a more abundant and diversified content library on offer as the main reason to pay for subscription video-on-demand (SVOD). The survey also found out that Tencent Video (or WeTV) and iQIYI were the most popular SVOD platforms among respondents in China.
September 2024
China
13 to 30 June, 2024
1,563 respondents
16 years and older
Online survey
Original survey question:
"Why did you subscribe to the streaming service provider? (choose all that apply)"
The question was asked among 863 female and 700 male respondents.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Penetration rates of major services
Average time spent
Apps
Live streaming
User behavior
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
