According to a Chinese consumer survey conducted by Rakuten Insight in June 2024, about 37 percent of respondents who did not pay on any subscription-video-on-demand (SVOD) platforms accessed to such services through accounts of their family or acquaintances. High subscription costs and free or cheaper channels to access to the desired shows were the most common reasons not to pay for SVOD services.
September 2024
China
13 to 30 June, 2024
686 respondents
16 years and older
Online survey
Original survey question:
"If you are not subscribing to SVOD services, do you still use SVOD or streaming service providers?"
The question was asked among 347 female and 339 male respondents.
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* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
