According to a Chinese consumer survey conducted by Rakuten Insight in May 2021, about 27 percent of respondents who did not pay on any subscription-video-on-demand (SVOD) platforms accessed to such services through accounts of their acquaintances. No interest in the shows on offer and free or cheaper channels to access to the desired shows were the most common reasons not to pay for SVOD services.
Share of non-subscribers accessing subscription-video-on-demand (SVOD) in China as of May 2021
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Rakuten Insight. (August 13, 2021). Share of non-subscribers accessing subscription-video-on-demand (SVOD) in China as of May 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1260116/china-access-channels-to-svod-without-a-subscription/
Rakuten Insight. "Share of non-subscribers accessing subscription-video-on-demand (SVOD) in China as of May 2021." Chart. August 13, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1260116/china-access-channels-to-svod-without-a-subscription/
Rakuten Insight. (2021). Share of non-subscribers accessing subscription-video-on-demand (SVOD) in China as of May 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1260116/china-access-channels-to-svod-without-a-subscription/
Rakuten Insight. "Share of Non-subscribers Accessing Subscription-video-on-demand (Svod) in China as of May 2021." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260116/china-access-channels-to-svod-without-a-subscription/
Rakuten Insight, Share of non-subscribers accessing subscription-video-on-demand (SVOD) in China as of May 2021 Statista, https://www.statista.com/statistics/1260116/china-access-channels-to-svod-without-a-subscription/ (last visited July 22, 2024)
Share of non-subscribers accessing subscription-video-on-demand (SVOD) in China as of May 2021 [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260116/china-access-channels-to-svod-without-a-subscription/