According to a Chinese consumer survey conducted by Rakuten Insight in June 2024, about 56 percent of respondents had subscribed to more than one video-on-demand (SVOD) service providers and almost a quarter shared the accounts with friends and family members. The survey also found out that Tencent Video (or WeTV) and iQiyi were the most popular SVOD platforms among respondents in China.
September 2024
China
13 to 30 June, 2024
3,543 respondents
16 years and older
Online survey
Original survey question:
"If you are paying for SVOD, how many subscriptions to such services do you have?"
The question was asked among 2,112 female and 1,431 male respondents.
* For commercial use only
Basic Account
Starter Account
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Professional Account
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Overview
Penetration rates of major services
Average time spent
Apps
Live streaming
User behavior
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
