SVOD subscription status in China 2021
Rakuten Insight in May 2021, about 41 percent of respondents had subscribed to more than one video-on-demand (SVOD) service providers and share the accounts with friends and family members. The survey also found out that iQiyi and Tencent Video (or WeTV) were the most popular SVOD platforms among respondents in China.
According to a Chinese consumer survey conducted by