During a 2020 survey carried out among FMCG marketers, 38 percent of respondents from Spain stated that they had had multiple negative incidents with influencers they worked with, the highest share among the reporting countries. The share was the lowest among respondents from the United Kingdom.
Number of negative incidents with influencers reported by FMCG marketers from selected countries worldwide as of June 2020
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Statista. (November 1, 2020). Number of negative incidents with influencers reported by FMCG marketers from selected countries worldwide as of June 2020 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1259959/incidents-influencers/
Statista. "Number of negative incidents with influencers reported by FMCG marketers from selected countries worldwide as of June 2020." Chart. November 1, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1259959/incidents-influencers/
Statista. (2020). Number of negative incidents with influencers reported by FMCG marketers from selected countries worldwide as of June 2020. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1259959/incidents-influencers/
Statista. "Number of Negative Incidents with Influencers Reported by Fmcg Marketers from Selected Countries Worldwide as of June 2020." Statista, Statista Inc., 1 Nov 2020, https://www.statista.com/statistics/1259959/incidents-influencers/
Statista, Number of negative incidents with influencers reported by FMCG marketers from selected countries worldwide as of June 2020 Statista, https://www.statista.com/statistics/1259959/incidents-influencers/ (last visited November 22, 2024)
Number of negative incidents with influencers reported by FMCG marketers from selected countries worldwide as of June 2020 [Graph], Statista, November 1, 2020. [Online]. Available: https://www.statista.com/statistics/1259959/incidents-influencers/