During a 2020 survey carried out among marketing professionals working for fast-moving consumer goods (FMCG) brands, it was found that the most successful experience with influencer marketing brought French FMCG marketers a sales increase of 1.25 million U.S. dollars, on average. This was the highest value among all the nine countries surveyed. The lowest value – 408.7 thousand dollars – was reported by Italian respondents.
Sales increase from best influencer experience among FMCG marketers in selected countries worldwide as of June 2020
(in 1,000 U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kroll. (November 1, 2020). Sales increase from best influencer experience among FMCG marketers in selected countries worldwide as of June 2020 (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1259949/influencer-impact-sales/
Kroll. "Sales increase from best influencer experience among FMCG marketers in selected countries worldwide as of June 2020 (in 1,000 U.S. dollars)." Chart. November 1, 2020. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1259949/influencer-impact-sales/
Kroll. (2020). Sales increase from best influencer experience among FMCG marketers in selected countries worldwide as of June 2020 (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1259949/influencer-impact-sales/
Kroll. "Sales Increase from Best Influencer Experience among Fmcg Marketers in Selected Countries Worldwide as of June 2020 (in 1,000 U.S. Dollars)." Statista, Statista Inc., 1 Nov 2020, https://www.statista.com/statistics/1259949/influencer-impact-sales/
Kroll, Sales increase from best influencer experience among FMCG marketers in selected countries worldwide as of June 2020 (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/1259949/influencer-impact-sales/ (last visited October 02, 2024)
Sales increase from best influencer experience among FMCG marketers in selected countries worldwide as of June 2020 (in 1,000 U.S. dollars) [Graph], Kroll, November 1, 2020. [Online]. Available: https://www.statista.com/statistics/1259949/influencer-impact-sales/