During a 2020 survey carried out among marketing professionals working for fast-moving consumer goods (FMCG) brands, it was found that the most successful experience with influencer marketing brought French FMCG marketers a sales increase of 1.25 million U.S. dollars, on average. This was the highest value among all the nine countries surveyed. The lowest value – 408.7 thousand dollars – was reported by Italian respondents.
Sales increase from best influencer experience among FMCG marketers in selected countries worldwide as of June 2020
(in 1,000 U.S. dollars)
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Kroll. (November 1, 2020). Sales increase from best influencer experience among FMCG marketers in selected countries worldwide as of June 2020 (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1259949/influencer-impact-sales/
Kroll. "Sales increase from best influencer experience among FMCG marketers in selected countries worldwide as of June 2020 (in 1,000 U.S. dollars)." Chart. November 1, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1259949/influencer-impact-sales/
Kroll. (2020). Sales increase from best influencer experience among FMCG marketers in selected countries worldwide as of June 2020 (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1259949/influencer-impact-sales/
Kroll. "Sales Increase from Best Influencer Experience among Fmcg Marketers in Selected Countries Worldwide as of June 2020 (in 1,000 U.S. Dollars)." Statista, Statista Inc., 1 Nov 2020, https://www.statista.com/statistics/1259949/influencer-impact-sales/
Kroll, Sales increase from best influencer experience among FMCG marketers in selected countries worldwide as of June 2020 (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/1259949/influencer-impact-sales/ (last visited November 22, 2024)
Sales increase from best influencer experience among FMCG marketers in selected countries worldwide as of June 2020 (in 1,000 U.S. dollars) [Graph], Kroll, November 1, 2020. [Online]. Available: https://www.statista.com/statistics/1259949/influencer-impact-sales/
